Salesforce's Tour de Force

On Jan. 17, I attended Salesforce’s Tour de Force at the Palace Hotel in San Francisco. The two keynote speakers were Marc Benioff and Marc Andreessen. The event was billed as an unprecedented meeting of the minds of the two Marcs sharing their vision for the future of on-demand platforms.

It was a very good event, well organized and high-energy as one would have expected! However, it was focused on the launched of Force.com, the platform -as-a-service, that had been announced at Dreamforce last September. This was a bit of a disappointment as I had been expecting the announcement of a partnership between Ning and Salesforce.com. As I have written before (see Ultimate Networks, Jan. 1, 2008) I believe that social networks could significantly benefits B2B processes. Instead, Marc Andreessen squarely positioned Ning as a consumer centric social network platform. I had misread the tea leaves…

But not to despair, there is a Los Angeles company that provides what seems to be quite an interesting offering to build customer communities – http://www.thinkpassenger.com/ – Passenger combines social networking, collaboration and analytics technologies in a single platform. Passenger’s vision is to change the way companies collaborate with their customers, stakeholders and peers across social, geographic and organizational boundaries.

It certainly is a tall order but most definitely transformational and worth a try!